Partners Universal International Innovation Journal https://puiij.com/index.php/research PU Publications en-US Partners Universal International Innovation Journal 2583-9675 The Beta Generation: How AI, Climate Change, and Technology Will Shape the Next Wave of Humans https://puiij.com/index.php/research/article/view/158 <p>The arrival of Generation Beta, which includes people born between 2025 and 2039, marks a significant transition in the course of human history. As the first generation to mature in a world where technology and artificial intelligence are intricately connected with daily life, Gen Beta will be influenced by an unprecedented number of influences. Climate change, economic uncertainty, and social pressures will all be very hard to deal with, but this generation is ready to rise to the task with a unique mix of creativity, resilience, and AI-driven innovation. According to a report from the Pew Research Center, by 2025, about 70% of the world's people will have access to the internet. Most of these people will be from the Gen Beta group. They will not only change how they work, learn, and talk to each other, but it will also change what they believe, how they feel, and how they see the world. According to a study conducted by the World Economic Forum, AI is expected to generate more than 130 million new employment worldwide by 2030, with a significant number of these positions being filled by Gen Beta. Gen Beta will be compelled to develop innovative solutions as they navigate this tech-drenched, climate-stressed world, utilizing the potential of AI to mitigate the consequences of climate change, economic instability, and social inequality. This article examines the features, possibilities, and problems that will define Generation Beta. We will look closely at existing studies, expert opinions, and real-world data to find out how technology, AI, and people's experiences affect each other in complex ways that will determine the course of this generation. By looking into the complicated ways that Gen Beta is connected to AI, we hope to get a fuller picture of the huge changes that they will bring to the future of humanity.</p> Dr. A. Shaji George Copyright (c) 2025 2024-12-25 2024-12-25 2 6 1 8 10.5281/zenodo.14626033 The Transformational Impact of AI Innovation on Financial Sectors in the Industry 5.0 Era https://puiij.com/index.php/research/article/view/159 <p>This research article examines the impact of artificial intelligence (AI) innovation on financial sectors in the Industry 5.0 era. Industry 5.0 refers to the ongoing automation and data exchange trends in manufacturing technologies and processes, enabled by cyber-physical systems, internet of things (IoT), cloud computing, cognitive computing, and AI. The financial sector is undergoing rapid digital transformation and adopting these advanced technologies to improve operations, risk management, customer service, data analysis, trading, advisory services, and more. The objective of this article is to analyze key AI applications in banking, investment, insurance, and other financial domains and their benefits as well as potential risks. The methodology involves a detailed review of scholarly articles, industry whitepapers, and expert analyses on AI in finance. The findings suggest that while AI innovation has many positive impacts like faster service, improved predictions, and better risk assessment, there are also concerns around potential job losses, systemic risks, data privacy, and regulatory uncertainty that need to be addressed for responsible and ethical deployment of these powerful technologies. Overall, the research highlights that with prudent governance, AI can usher great efficiencies, personalization, and sustainable growth in financial sectors, thereby accelerating the Industry 5.0 evolution.</p> Dr. A. Shaji George Dr. T. Baskar Copyright (c) 2025 2024-12-25 2024-12-25 2 6 09 13 10.5281/zenodo.14626294 Driving Sustainable Innovation and Growth Through Green Marketing in Fashion and Retail https://puiij.com/index.php/research/article/view/161 <p>The fashion industry has faced mounting pressure to adopt more sustainable and eco-friendly business practices. Green marketing represents an opportunity for fashion and retail brands to appeal to increasingly environmentally conscious consumers while also reducing their environmental impact. This research article provides an overview of key green marketing strategies and technologies that can enable sustainable growth in the fashion and retail sectors. An examination of analytics, AI, AR, blockchain, content marketing, eco-friendly packaging, influencer campaigns, and search optimization highlights actionable approaches to driving green marketing. The analysis suggests that leveraging automation and emerging technologies alongside creative content and social strategies allows brands to credibly signal their sustainability commitments to customers. A data-driven and tech-enabled green marketing mix can thus be a competitive advantage for fashion and retail enterprises.</p> Dr. A. Shaji George Copyright (c) 2025 2024-12-25 2024-12-25 2 6 14 18 10.5281/zenodo.14626657 Psychological Explorations in Kāmaśāstra: A Study of Desire, Emotion, and Cognition https://puiij.com/index.php/research/article/view/162 <p>This paper delves into the psychological dimensions of the Kāmaśāstra, exploring its profound insights into human desire, emotion, and cognition. While modern psychology is an academic import, the Indian contemplative tradition encapsulates the "science of the mind," emphasizing the spiritual and holistic aspects of human existence. The Kāmaśāstra, a classical treatise on human desires, underscores the interconnectedness of the caturvarga dharma, artha, kāma, and mokṣa and its relevance to mental well-being. By examining the psychological interpretations of the 64 arts, regional tendencies of heroines, and the impact of kāma on mental equilibrium, this paper presents a nuanced understanding of the mind's role in shaping human behavior and fulfillment.</p> Ashok Kumar Bal Laxman Majhi Copyright (c) 2025 2024-12-25 2024-12-25 2 6 19 23 10.5281/zenodo.14628772 Additive Property of Harmonic Expectation From That of Arithmetic Expectation https://puiij.com/index.php/research/article/view/163 <p>An additive property of harmonic expectation was derived in the case of discrete random variable from the classical definition of harmonic expectation. Here, the same has been derived from the additive property of arithmetic expectation. This derivation of the additive property of harmonic expectation, along with numerical example, has been presented in this article.</p> Dhritikesh Chakrabarty Copyright (c) 2025 2024-12-25 2024-12-25 2 6 24 30 10.5281/zenodo.14629929