Dr. A. Shaji George, A .S. Hovan George. FMCG’s Digital Dilemma: The Consequences of Insufficient IT Expertise in the Fast-Moving Consumer Goods Industry. Partners Universal International Innovation Journal [Internet]. 2023 Jun. 25 [cited 2024 Nov. 23];1(3):46-69. Available from: https://puiij.com/index.php/research/article/view/50