DR. A. SHAJI GEORGE; A .S. HOVAN GEORGE. FMCG’s Digital Dilemma: The Consequences of Insufficient IT Expertise in the Fast-Moving Consumer Goods Industry. Partners Universal International Innovation Journal, [S. l.], v. 1, n. 3, p. 46–69, 2023. DOI: 10.5281/zenodo.8066759. Disponível em: https://puiij.com/index.php/research/article/view/50. Acesso em: 23 nov. 2024.