Gada Gizachew Wakjira and Robel Tadesse Hadama 2023. The Diagnostic Test Assumptions Model of Market Orientation on Organizational Performance the Mediating Role of Entrepreneurial Orientation and Market Innovation: A Case of Oromia Regional State MSMEs, Ethiopia. Partners Universal International Innovation Journal. 1, 4 (Aug. 2023), 98–109. DOI:https://doi.org/10.5281/zenodo.8265973.