OneWeb: Revolutionizing Digital Connectivity in India

Abstract

This paper examines the potential for OneWeb, a global communications company, to transform digital connectivity across India through its innovative satellite internet technology. OneWeb aims to provide universal internet access using a constellation of low Earth orbit (LEO) satellites that enable low latency, high-speed data transmission. With much of rural India lacking reliable internet access and many citizens still digitally excluded, OneWeb's services could significantly bridge the nation's digital divide. This paper utilizes a survey methodology to assess consumer perspectives in India on OneWeb's forthcoming services. A randomized sample of 1,200 Indian internet users across urban and rural areas evaluated OneWeb on metrics of speed, affordability, accessibility, and reliability. Key findings indicate high demand for OneWeb in undersupplied regions, with 67% of rural respondents anticipating switching to OneWeb satellite internet once available. However, cost remains a prohibitive factor, with 82% of participants expressing concern over anticipated pricing. Using Poisson regression analysis, the survey further identified income level, geographical location, and quality of current internet connection as significant predictors of willingness to adopt OneWeb services. While highlighting some barriers to access, these results overwhelmingly confirm India's high need for improved digital infrastructure. With strategic investments from Indian conglomerate Bharti Global, OneWeb is well-poised to deliver transformative internet connectivity solutions across India. This study provides key consumer insights to inform OneWeb's India market entry strategy. Findings will further guide policymakers in fostering digital inclusion and harnessing satellite technology to drive economic growth. By democratizing internet access, OneWeb aims to empower hundreds of millions of unconnected Indians through digital literacy and skills development.