Linear Regression Assessment of Entrepreneurial Orientation With Business Performance: the Mediating Influence of Employee and Customer Satisfaction: The Case of (Commercial Banks of Ethiopia) CBE, Ethiopia

Authors

  • Gada Gizachew Wakjira Research Scholar (PhD), Bule Hora University, Marketing Management Department, Bule Hora University, Bule Hora
  • Dr. Chalchissa Amante Associate Professor, Management Department, Jimma University, Jimma, Ethiopia

DOI:

https://doi.org/10.5281/zenodo.8086564

Keywords:

entrepreneurial orientation, business performance, employee satisfaction, customer satisfaction, CBE

Abstract

The Objective of this study that aimed to be depending on the influencing factor of direct effects of (EO) with (BP) with mediating influence of (ES) and (CS), and how Business organization bank CBE, Ethiopia (EO) influences BP of Commercial Banks of Ethiopia, using the Explanatory Inferential, Model Summery, Analyses of Variance Coefficient of Regression influence to test hypotheses test. In this study, factor that affect Entrepreneurial Orientation on Business performance as a mediating effect variable Employee satisfaction of the Customers Satisfaction was considered with 384 unknown respondents, and the results show positively affects Entrepreneurial Orientation with Business performance, Employee Satisfaction with Business performance, Customers Satisfaction with Business Performance, Entrepreneurial Orientation with Employee Satisfaction, and Entrepreneurial Orientation with Customers Satisfaction positive relationship with business performance, and the study provides both independent, Dependent and Mediating Variables has significantly positive influence in CBE, Ethiopia.

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Published

2023-06-25

How to Cite

Gada Gizachew Wakjira, & Dr. Chalchissa Amante. (2023). Linear Regression Assessment of Entrepreneurial Orientation With Business Performance: the Mediating Influence of Employee and Customer Satisfaction: The Case of (Commercial Banks of Ethiopia) CBE, Ethiopia. Partners Universal International Innovation Journal, 1(3), 313–321. https://doi.org/10.5281/zenodo.8086564

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Articles