Meta-Analysis of Marketing Innovation on Firm’s Performance of Small & Medium Enterprises With the Moderating Effect of Government Support Program: In Case of Selected Sub-cities of Addis Ababa, Ethiopia

Authors

  • Fisseha Dejene Yadete PhD Scholar, Department of Marketing Management, College of Business & Economics, Bule Hora University, Ethiopia
  • Shashi Kant Assistant Professor, Department of Management, College of Business & Economics, Bule Hora University, Ethiopia
  • Chalchissa Amentie Kero Associate Professor, Department of Management, Jimma University, Ethiopia

DOI:

https://doi.org/10.5281/zenodo.7857128

Keywords:

Marketing Innovation, Forest Plot, Funnel Plot, Meta Analysis

Abstract

This study looked at how market innovation affected SMEs' performance in Addis Abeba, Ethiopia, with the use of government support programmes as a moderator. The study's meta-analysis will be guided by the Schumpeter innovation theory, which also incorporates the diffusion of innovation theory, expectancy theory, institutional theory, stakeholder theory, absorptive capacity theory, resource-based view/theory, dynamic capability theory, R-A theory, and unified theory of acceptance and use of technology. The researcher used an effect size approach based on a forest and funnel plot to scan, exclude, and include relevant material. Researchers discovered a connection between the Dimension of Innovation and company performance on the basis of an extensive literature review. Also Based on the studied literature, the researcher discovered a link between the moderation of the government support programme and the performance of SMEs' firms in the area of innovation. To carry out this study, an exploratory sequential mixed research design will be used. Based on the current literature, the study attempts to create a conceptual framework and testable hypotheses. It was discovered that the impact of marketing innovation on a firm's performance was moderated by government support programmes. Businesses must be encouraged to adopt government support programmes with a moderating influence as a result.

Downloads

Published

2023-04-20

How to Cite

Fisseha Dejene Yadete, Shashi Kant, & Chalchissa Amentie Kero. (2023). Meta-Analysis of Marketing Innovation on Firm’s Performance of Small & Medium Enterprises With the Moderating Effect of Government Support Program: In Case of Selected Sub-cities of Addis Ababa, Ethiopia. Partners Universal International Innovation Journal, 1(2), 127–140. https://doi.org/10.5281/zenodo.7857128

Issue

Section

Articles